Select Page

 

 

Dental Marketing Manager

Jake Dold

About Me

I have the unique opportunity of managing marketing strategy for several dental groups throughout the United States. In order to build brands and increase the patient flow in these locations, I facilitate:

  • Patient referral programs
  • Media planning and purchasing
  • Internal marketing
  • Social media and online reputation
  • Physician referral strategies for treatments like sleep apnea

 

Skills

  •   Marketing Strategy and Implementation 95% 95%
  • Branding and Brand Strategy 85% 85%
  • Public Relations 70% 70%
  • Social Media Marketing 75% 75%
  • SEO / AdWords 90% 90%
  • Print Design 75% 75%
  • Adobe Photoshop 80% 80%
  • Adobe Illustrator 85% 85%

Brand Consistency

by Jake Dold

Owner/Operator

  • Created customized marketing strategies to help strengthen brand awareness and drive patient flow  
  • Drove implementation of each marketing strategy to reduce workload for dental management teams
  • Designed and built marketing assets that included websites, direct mail, social media ads, and more

Dold Advertising | June 2014 – Today

Marketing Manager

  • Guided and lead internal marketing team to improve core deliverables and individual team member skills
  • Strategically created and implemented marketing plans for 36 dental locations
  • Developed marketing campaigns using direct mail, paid search, social media, and public relations
  • Managed marketing spend and tracked ROI of campaigns to determine marketing best practices
  • Innovated processes and procedures to create efficiencies among internal marketing teams
  • Directed media buying for digital and traditional marketing
  • Developed and executed educational webinars to increase successful implementation of marketing programs

Stratus Dental Group | July 2014 – March 2017

Marketing Manager

  • Oversaw online advertising including Google AdWords, Facebook Ads, and Bing Ads
  • Developed marketing campaigns using direct mail, social media, video, and public relations events
  • Produced weekly videos, podcasts, and other creative pieces for campaigns
  • Regularly adjusted strategies for SEO and SEM

Creekside Mortgage, Inc | May 2013 – July 2014

Creative Developer

  • Managed filming, editing, and finalizing of videos for online learning
  • Developed and managed content for online courses

BYU-Idaho Online Curriculum Development | November 2010 – May 2013

Communications Intern

  • Executed interviews and wrote/proofread articles for two internal publications

  • Filmed and edited several videos for the internal website SWALife.com

  • Edited and posted content to the company’s internal website

  • Researched and responded to inquiries, ideas, and suggestions submitted by flight attendants

Southwest Airlines | May 2012 – August 2012

Marketing Intern

  • Managed social and other internet marketing campaigns including Yelp and FourSquare

  • Participated in strategic media buys

  • Helped concept ads and write creative briefs

  • Created and analyzed reports to determine effectiveness of marketing campaigns

The Ostler Group Strategic Advertising | August 2011 – November 2012

Washington State University - Vancouver

Masters in Business Administration 

January 2016 – May 2018

Brigham Young University - Idaho

BS Communication/Advertising

Graduated Suma Cum Laude with a 3.99 GPA

 April 2010 – April 2013

Spanish Language

Served as a missionary in Spain for two years and developed fluency – reading, writing, speaking
Download Resume

Testimonial 1

“He clearly demonstrated his knowledge, his outstanding skill, his leadership abilities and his 110% in everything he did.”

-Kerry Greenwald – Owner Creekside Mortgage, Inc

Send a Message

v

Contact Me

jake@doldadvertising.com